1992 - 1993 FULL 6 Pack CRYSTAL PEPSI 16oz Plastic Bottles Full Clear Cola For Sale

FULL 6 Pack of

CRYSTAL PEPSI

16oz Plastic Bottles

Here is a complete 6 Pack of FULL \"CRYSTAL PEPSI\" 16oz Plastic Bottles.From 1992-1993.
Condition:Full. Unopened. Since these are over 20 years all, the plastic bottles do not hold the carbonation and the plastic bottles \"go soft\". They also turn yellowish-brown. The glass bottles usually turn color faster. These are still pretty clear.History

In the early 1990s, a marketing fad equating clarity with purity began with the remake of Ivory soap from its classic milky solution;[1] the idea spread to many companies, including PepsiCo. Crystal Pepsi was marketed as a caffeine-free \"clear alternative\" to normal colas, equating clearness with purity and health.[2] Its marketing slogan was \"You\'ve never seen a taste like this\".[1]

In 1992, PepsiCo introduced Crystal Pepsi to test markets in Denver, Sacramento, Dallas, and Providence,[3] and the product generated a positive response.[2] Pleased with the results, PepsiCo launched the cola on April 12, 1992,[4] and began to sell it nationwide in 1993. A large marketing campaign was launched, for which the company invented the world\'s first photo-realistic, computer-generated bus wrap printing. A series of television advertisements featuring Van Halen\'s hit song \"Right Now\" premiered on national television on January 31, 1993, during Super Bowl XXVII.[2] Another marketing ploy was to give out full sized sample bottles with the Sunday paper deliveries such as the Boston Globe in Massachusetts. In its first year, Crystal Pepsi captured a full percentage point of U.S. soft drink sales, approximately $474 million.[5] Coca-Cola followed suit by launching Tab Clear on December 14, 1992.[6]

Initial sales were good but quickly fell.[7][bettersourceneeded] Pepsi pulled the drink off the market and returned several months later with a reformulated citrus drink titled Crystal From Pepsi, but this was short-lived as well.[8]