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HISTORY:
Sunset Trails wasone of the premier western silversmiths of the 1920s+ and was originally locatedin Los Angeles. There were several mergers and today the Stanton family runsthe operation in Temecula, California.
The followinginformation is from the HIGH NOON Western Americana website: Trails founding date: 1951
Silversmith
LKL Los Angeles area, CA
Sunset Trails began making belt buckles andsaddle silver as the Srour Company in the garage of the Stanton home located inthe historic West Adams section of Los Angeles. In the early 1920s, MichaelSrour witnessed the swift changes taking place in Los Angeles...changing frombean fields and orange groves to oil derricks and skyscrapers. Mike’s designsreflected the need to preserve the old styles of silver conchos and buckles wornby the early Mexican rancheros - an all but vanished lifestyle.
At the same time, a phenomenon had hitSouthern California - the movies! The styles of the cowboy, Indian, and MexicanCharro were melded together onto fragile celluloid and exported across theworld. The myth had begun. Movies had taken hold and the western wear look wasborn!
The demand for authentic Western garb fromboth the studios and public was overwhelming. To meet the demand, the SrourCompany moved to a new plant in Culver City - also home to MGM. Mike’sbrother-in-law Joe Stanton came on board in the early 1940s to help with thebrisk business. After a tour in the Pacific during World War II, Joe’s son Bobworked part-time while attending Loyola University. Mike Srour retired due topoor health leaving Joe, Bob and brother-in-law Al Means to carry on thebusiness. They renamed the business after Bob’s sister, Helen – H. S. Means Co(Helen Stanton Means). In 1951, Bob purchased the business from Joe and Al. Bobrenamed the new company Sunset Trails.
In 1960, Bob acquired McCabe Silversmiths ofHollywood. Two proud traditions of silversmithing came together under one roof.Business continued to grow, and in 1968 Bob’s brother-in-law Vince Hattonjoined the firm. Finally in 1979 after graduating from Loyola, Bob’s eldest sonTony joined the family business. From presidents to rock stars, from cowboys tomovie moguls, from Lubbock to Wall Street, people everywhere and from all walksof life wear Sunset Trails.\"
