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DATE OF THIS**ORIGINAL** ILLUSTRATED COVER, ADVERT, PRINT:1931
THIS ITEM IS A ONE-PAGEADVERTISEMENT OR PRINT. IT IS FROMANORIGINALPERIODICAL.THEREIS ONEPHOTO,SO PLEASELOOK OVER CAREFULLY FOR SIZE AND CONDITION! NOTE: SOME PHOTOS MAY HAVE A BLACK BOX COVERING UP THE NAME OF THE PERIODICAL - IT IS ONLY LAYING ON TOP OF THE ITEM - NOT PERMANENT. ENJOY!
SPECIALIZED INFORMATION ABOUT THE ITEM:
The February 1931 national print campaign running in high-society periodicals like Fortune Magazine for the Chrysler Imperial Eight Roadster marks the exact moment Walter P. Chrysler boldly entered the multi-cylinder elite group to challenge luxury titans like Packard, Cadillac, and Lincoln. Featuring an elegant, Art Deco layout typically set against a dramatic black backdrop, the advertisement focused on the stunning, low-slung aesthetic of the Series CG Imperial Roadster, hailing it as the ultimate choice for the era’s \"roadster vogue.\" The Cord-Inspired SilhouetteThe February 1931 advertisement proudly illustrated the radical styling departure of the new Series CG. Heavily inspired by the low-slung stance of the front-wheel-drive Cord L-29, Chrysler stylists crafted a highly sweeping, athletic masterpiece:
The Radiator Shell: The focal point was a rakish, V-shaped radiator grille canted backward at a bold angle. This long, imposing shell became the definitive signature of Chrysler\'s classic era. - The 145-Inch Proportions: Built on a massive 145-inch wheelbase, the roadster featured exceptionally long doors, flowing open fenders, and a slanted, split windscreen with a tilt-open ventilation feature.
- Premium Accents: The visual layout emphasized a dramatic side-view profile, showcasing the vehicle\'s long front wheel arches and factory wire wheels, which elevated the car\'s presence to absolute custom-body status.
Mechanical Innovation: Multi-Range 4-Speed \"Dual High\"The core engineering sales point of the February 1931 layout targeted tech-savvy driving enthusiasts, promoting an advanced transmission setup designed to tame the raw output of its newly minted engine:
The Transmission: The car was equipped with Chrysler’s revolutionary Multi-Range 4-speed transmission featuring specialized Dual High gears. This configuration gave the car two distinct internal high gears: one optimized for swift, traffic-weaving acceleration in the city, and a silent, overdrive-style top gear built for high-speed open-road cruising. - The Imperial 8 Powerplant: Beneath the exceptionally long hood sat Chrysler’s brand-new, heavy-duty 384.8-cubic-inch flathead inline eight-cylinder engine. Utilizing nine main bearings and a Stromberg carburetor, the engine churned out a smooth, quiet, and relentless 125 horsepower—a number that completely eclipsed the horsepower figures of most contemporary luxury marques.
The LeBaron HeritageThe print campaign cleverly highlighted that while buyers could opt for standard production factory lines, the Imperial Eight functioned as an open canvas for world-class custom coachwork. The elite roadster body highlighted in the ad was heavily influenced by—and frequently constructed in partnership with—the master coachbuilders at LeBaron. This gave buyers complete freedom to select ultra-premium interior leathers, specialized wood trim variations, and personalized color palettes.By detailing this magnificent mechanical and visual package at pricing tiers scaling from standard sedans at $2,745 up to custom open-top phaetons, the February 1931 campaign successfully announced to the global motoring community that the Chrysler Corporation was no longer just building mass-market family transport, but was actively crafting world-class \"rolling sculpture\".
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**NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. SOMETIMES THE PAGES HAVE BEEN TRIMMED.. PLEASE NOTE THE ACTUAL SIZE OF SELLING AD IN THE ATTACHED PHOTO IMAGE... WHAT YOU SEE IS WHAT YOU GET...
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