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DATE OF THIS**ORIGINAL** ILLUSTRATED COVER, ADVERT, PRINT:1931
THIS ITEM IS A ONE-PAGEADVERTISEMENT OR PRINT. IT IS FROMANORIGINALPERIODICAL.THEREIS ONEPHOTO,SO PLEASELOOK OVER CAREFULLY FOR SIZE AND CONDITION! NOTE: SOME PHOTOS MAY HAVE A BLACK BOX COVERING UP THE NAME OF THE PERIODICAL - IT IS ONLY LAYING ON TOP OF THE ITEM - NOT PERMANENT. ENJOY!
SPECIALIZED INFORMATION ABOUT THE ITEM:
The March 28, 1931 national print advertisement published in The Saturday Evening Post for the Chrysler corporation stands as a landmark marketing campaign from the dawn of the Classic Era. Boldly declaring \"It was Chrysler that made the roadster popular,\" the full-page layout showcases three distinct tiers of open-top motoring to highlight the brand\'s complete vertical dominance across multiple price sectors. Ad Layout and Visual ThemesUnlike single-model prestige spreads, this specific multi-car advertisement relies on a tiered structural layout. It arranges three beautifully rendered, low-slung, sweeping illustrations stacked to emphasize Chrysler\'s unified design language—a style heavily influenced by the ground-breaking, front-wheel-drive 1929 Cord L-29:
Unified Silhouette: All three roadsters emphasize a low, raked, split V-type radiator grille, gracefully sweeping front wheel arches, and long, low-slung body belts. - Performance Appeal: The artwork presents the cars at dynamic, angled profiles, targeting sports-minded drivers, wealthy enthusiasts, and young socialites who demanded style alongside open-air speed.
The Three Featured Roadster Models1. The New Chrysler Six RoadsterPositioned as the accessible entry-level platform into Chrysler’s performance family, this model targeted value-minded driving enthusiasts.
Engineering: Powered by a refined, high-compression L-head inline six-cylinder engine.- Market Position: Leveraged the prestige of Chrysler\'s top-tier designs at a fraction of the cost, demonstrating that entry-level buyers did not have to sacrifice modern, head-turning aesthetics.
2. The Chrysler Eight Sport Roadster (CD Series)This model celebrated Chrysler\'s brand-new, highly anticipated transition into eight-cylinder power for the 1931 model year.
Engineering: Powered by a 240.3-cubic-inch (or upgraded 282 CID Deluxe) L-head inline-8 engine pushing 100 horsepower. It utilized a Multi-Range 4-speed manual transmission. - Aesthetics: Characterized by a sleek, low windshield, dual chrome-plated horns, side-mounted spare tires, and an elegantly integrated rumble seat. It remains highly prized by modern collectors due to an incredibly low production run of just 511 Deluxe units.
3. The Chrysler Imperial Eight Roadster (CG Series)The absolute crown jewel of the advertisement, this custom-bodied masterpiece was engineered to directly challenge elite giants like Packard, Cadillac, and Lincoln.
Bespoke Coachwork: Built on a massive, commanding 145-inch wheelbase featuring flowing, aerodynamic body configurations sculpted by the legendary LeBaron coachbuilders of New York.- Powerhouse Mechanics: Stuffed beneath its famously elongated hood line sat a massive 384.8-cubic-inch flathead straight-eight engine. It utilized nine main bearings to deliver an incredibly smooth 125 horsepower and a top speed approaching 100 mph.
- Aviation Interior: To align with early-1930s aviation trends, the dashboard cluster was intentionally designed to replicate an airplane cockpit, surrounded by premium hand-buffed leather hides and custom chrome fixtures.
ILLUSTRATOR,ARTIST, PHOTOGRPAHER OR UNKNOWN (IF BLANK):
ADVERTSIZE:SEE RULER SIDES IN PHOTO FOR DIMENSIONS ( ALL DIMENSIONS IN INCHES)
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At BRANCHWATER BOOKS we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world.
Our AD\'s and COVER\'Sare ORIGINAL and 100% guaranteed --- (we code all our items to insure authenticity) ---- we stand behind this.
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As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past.
PLEASE LOOK AT OUR PHOTO CLOSELY ASIT IS (ALBEIT LOWER RESOLUTION) THE PRODUCT BEING SOLD.....NOT STOCK IMAGES
**NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. SOMETIMES THE PAGES HAVE BEEN TRIMMED.. PLEASE NOTE THE ACTUAL SIZE OF SELLING AD IN THE ATTACHED PHOTO IMAGE... WHAT YOU SEE IS WHAT YOU GET...
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YOUR AD WILL BE SHIPPED ROLLED IN APROTECTIVE PLASTIC BAG INAN 80mm (TWICE USPSRECOMMENDED) THICK, 2 INCHESIN DIAMETER (SO AS NOT TO STRESS THE PAPER)SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS.
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