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This large point-of-sale display was designed for use on the counter of a drugstore, candy store, tobacco shop or general store, holding individual rolls of Life Savers immediately beside the register.
The display advertises an incredible assortment of early Life Savers flavors, including:
- Pep-O-Mint
- Wint-O-Green
- Vi-O-Let
- Cinn-O-Mon
- Cl-O-Ve
- Lic-O-Rice
- Lime Drops
- Orange Drops
- Lemon Drops
The large side panel features the classic Life Savers roll with“THE CANDY MINT WITH THE HOLE.”
The colorful top header advertises“Refreshing! Candy Mints”and“Delicious! Fruit Drops,”along with the wonderfully period claims“After Eating,” “After Smoking,” “Aid Digestion,”and“Sweeten Breath.”
Period Life Savers advertisements from 1925–26 document the same six mint flavors shown on this display. Life Savers introduced its Orange, Lemon and Lime fruit drops with holes in 1925, providing strong evidence for acirca 1925–1930 datefor this display.
Original unrestored condition with expected age-related scratches, oxidation, edge wear, paint/lithograph loss and general evidence of actual commercial use. Colors and graphics remain exceptionally strong and the display has tremendous presence.
A scarce surviving piece of early American candy and general-store advertising and an outstanding centerpiece for a Life Savers, confectionery, drugstore or country-store collection.
