The 1927 Business building program for Orange-CRUSH Bottlers For Sale

Exceptional and highly unusual 1927 Orange-Crush advertisingand business archive centered around the original “Business Building Programfor Orange-Crush Bottlers” together with original stock certificates tied tothe Electrograph advertising organizations associated with the campaign.

This is not simply a soda advertising piece. It is ahistorically connected Chicago advertising and direct-mail archive documentingpart of the marketing infrastructure used during Orange Crush’s major expansionera.

The centerpiece is the original oversized 1927:

“Business Building Program for Orange-Crush Bottlers”

Issued by:

Orange-Crush Company
318–324 West Superior Street
Chicago, Illinois

The program measures approximately:

• 11.5" x 14"

and contains extensive illustrated advertising material,dealer marketing guidance, mailing forms, campaign inserts, sales promotionconcepts, and bottler support documentation.

The booklet references coordinated national direct-mail andpromotional efforts handled through Electrograph Advertising Service, Inc.,creating a direct historical relationship between the included advertisingprogram and the accompanying stock certificates.

Also included are original stock certificates and relatedcorporate paper from associated Chicago advertising/direct-mail entitiesincluding:

• Electrograph Advertising Service, Inc.
• Electrograph Letter Service
• The Electrograph Company
• The Dosch-Kircher Organization Incorporated

These firms operated in the direct-mail advertising andpromotional business during the same period and appear connected to the OrangeCrush campaign infrastructure documented within the booklet.

The grouping represents a rare intersection of:

• Orange Crush history
• Chicago commercial history
• early direct-mail advertising
• bottler promotion systems
• stock certificate collecting (scripophily)
• 1920s graphic design and typography

Included

Orange Crush Material

• Original 1927 “Business Building Program for Orange-Crush Bottlers”
• Approx. 11.5" x 14"
• Multiple original inserts/forms remain present
• Extensive illustrated advertising content
• Original mailing list forms and campaign pieces

Stock Certificates Included

• Electrograph Advertising Service, Inc.
• Electrograph Letter Service
• The Electrograph Company
• The Dosch-Kircher Organization Incorporated

Condition

Condition is exactly as shown in the photographs.

The Orange Crush booklet shows:

• age toning
• edge wear
• handling wear
• corner wear
• light warping/curling
• general age-related wear

The stock certificates show:

• folds
• tears
• edge losses
• archival wear
• transfer notations
• cancellation markings on some examples
• staining and toning consistent with age

Despite condition issues, the archive presents extremelywell visually and retains strong historical, research, and display value.

Please review all photos carefully, as they are part of thedescription.

Historical Notes

The booklet explicitly references:

• Electrograph Advertising Service, Inc.
• cooperative Orange Crush bottler campaigns
• national direct-mail advertising systems
• dealer list management and promotional mailings

The archive therefore preserves both:

1. the actual Orange Crush campaign program, and
2. original securities from firms involved in that advertising ecosystem.

Important

• Sold strictly as historical collectible material.
• No corporate ownership or trademark rights conveyed.
• Original period material unless otherwise stated.

Item Specifics

• Brand: Orange Crush
• Type: Advertising Archive / Stock Certificate Group
• Date of Creation: 1927
• Country/Region of Manufacture: United States
• Theme: Soda Advertising
• Industry: Beverage / Advertising
• Region: Chicago, Illinois
• Featured Refinements: Orange Crush Advertising

Keywords

Orange Crush
Electrograph
Chicago advertising
stock certificate
scripophily
1920s advertising
direct mail
bottlers
vintage soda advertising
Art Deco
ephemera
business archive

Will be shipped flat with insurance.