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Vintage 1930s Old Gold Cigarettes 24-inch Cardboard Store Counter Display Standee.
This piece features the iconic Old Gold slogan at the base, "Stimulating... but never irritating!" alongside their classic treasure chest emblem and "The Treasure of Them All" motto. The top of the sign features a beautiful die-cut illusion of a freshly opened soft pack with individual cigarettes peeking out.
Condition Details:
• Stored in Plastic Protection: This piece has been carefully stored inside protective plastic, shielding it from dust, debris, and structural damage over the decades.
• Unused & Un-deployed: The original cardboard pop-out easel on the reverse side is 100% intact, completely flat, and has never been folded out or set up.
• Vibrant Visuals: The colors remain remarkably bright and crisp. The red banner at the bottom retains high contrast, completely avoiding the common sun-bleaching or fading typically seen on window-displayed advertising.
• Structural Integrity: The delicate die-cut edges around the pack top and individual cigarettes are fully intact without the heavy fraying, soft corners, or browning common for cardboard of this age. There is minor, age-appropriate edge wear as shown in the close-up photos.
This is a premier, collector-grade example of New Old Stock (NOS) country store advertising that would make an exceptional centerpiece for any vintage advertising, cigarette brand, or Americana collection.
