Vintage 1940s Formfit Lingerie Ad Pin Up Art Little Boy Blue Chicago NY For Sale

Discover this charming vintage advertisement for Life by Formfit lingerie, featuring classic pin-up style illustration. The ad creatively reimagines the nursery rhyme "Little Boy Blue," depicting him asleep while a glamorous woman, presumably the object of his dreams, emerges from a cloud. Another alluring pin-up figure, dressed in a Formfit bra and girdle, reclines gracefully, embodying the brand's promise of allure.This original piece of ephemera promotes "Life Bras three" – Day Life, Sports Life, and Night Life – highlighting the brand's diverse offerings. The text also invites inquiries for "The Brassiere for Flat Chested Women," reflecting fashion and societal norms of the era. Manufactured by The Formfit Company, with origins in Chicago and New York, this ad is a delightful glimpse into mid-20th century advertising, fashion history, and collectible pin-up art. An excellent addition for collectors of vintage advertising, lingerie history, or pin-up ephemera.