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🌲 RARE ORIGINAL 1940s K.A. SPRAGUE DEPARTMENT STORE CHRISTMAS TOY AD FLYER – ROSCOE, NY 🌲
✨ Authentic Post-WWII Americana – Buddy L, Structo-Style Steel Trucks, Santa Graphics ✨
📅 Circa 1948–1950 | Roscoe, New York | “Christmas Toy Headquarters”
This is an incredibly rare, original folded box-holder mailer from K.A. Sprague Department Store in Roscoe, New York – a true slice of mid-century holiday nostalgia!
Highlights:
• Full-color orange, black & white printing with smiling Santa and happy kids
• Features Buddy L-style steel trucks, wind-up trailer rigs, oil tankers, auto transports
• Iconic toys: Neck ‘n’ Neck Horse Race Game, G-Men Fingerprint Set, Cowboy Outfit, Cleaning Set, Movie Komics Viewer
• Prices from 10¢ to $1.98 – a time capsule of post-war toy pricing!
• Page 1 & Page 8 shown – complete 2-sided flyer (folded twice)
Condition:
• 100% original newsprint paper – aged with honest patina
• Light folds, small edge tears, creasing
• All text and images clear and legible
• Stored flat for decades
Perfect for:
• Vintage toy collectors (Buddy L, Structo, Tonka era)
• Advertising historians
• Roscoe, NY / Catskills local history enthusiasts
• Christmas decor & ephemera displays
📦 Ships flat in rigid mailer with tracking
Don’t miss this RARE piece of 1940s retail history – likely the only one on !
**⚠️ EXTREMELY FRAGILE WHEN UNFOLDED** – handle with care (see note below)
- Stored flat for decades
**⚠️ FRAGILITY NOTE:** This 75+ year-old newsprint is **extremely fragile when fully unfolded**. It has been stored folded for decades and shows light flaking along creases. **Please handle with care — open slowly on a flat surface**. Photos show the ad in its natural folded state; we recommend displaying it folded or framing under glass without full flattening. **No returns for damage caused by mishandling.**
We pack with care for safe delivery. Check our response and buy with confidence.
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