When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
Original vintage Cheer laundry detergent box from Procter & Gamble featuring the classic blue, red, white and yellow mid-century packaging. This is EMPTY.
This is the regular-size 1 lb. 6 oz. package featuring Cheer’s “Blue-Magic Whitener” and a prominent “SPECIAL! 5¢ OFF Regular Price of This Package” advertisement on the front. The back features wonderful period illustrations of several styles of vintage washing machines along with the slogan “Cheer’s Blue-Magic Whitener Works Wonders in Your Automatic.”
Great piece of original mid-century grocery, laundry and household advertising. Excellent display piece for a vintage laundry room, general store collection, advertising collection, retro kitchen/home decor or photography/film prop.
Approximate size is 8.5” tall x 6” wide. Net weight originally listed as 1 lb. 6 oz.
Original vintage condition with expected age and storage wear. Box shows edge/corner wear, discoloration, surface wear and creasing. The upper corner/top has tearing and damage as shown. Graphics remain bright, bold and highly displayable. Please review all photos carefully for exact condition.
