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This appears to be new old stock or extremely lightly used. I do not believe it was ever permanently hung or installed, although I cannot guarantee that. The sign itself is exceptionally clean and presents about as nicely as you could hope to find one of these.
The right side features the classic Stroh’s advertising clock, and the clock is working properly. The large illuminated menu-board section was designed to accept interchangeable brand, package and price inserts. Included are the original insert sheets with names including Stroh’s, Schlitz, Miller, Budweiser, Pabst, Old Milwaukee, Busch and Michelob, along with package descriptions, prices, numbers and other menu-board pieces.
Nearly all of the original inserts appear to be present. One number insert is missing. Also included is a small original bag containing what appears to be the hanging hardware/chain.
The original instruction sheet is included and identifies this as the Stroh’s Modular Series, Code No. 7677-27. Based on the design and materials, I would describe it as circa mid-to-late 1970s, although I have not found documentation tying that code to an exact production year.
The original shipping box is also included. The box is in poor condition, with considerable storage wear and some missing flaps, but it still retains the original interior cardboard packing/support pieces. For a collector, having the original packaging, instructions and insert assortment is a big plus.
The sign itself is remarkably clean, lights nicely, and the clock works. Please review all photos closely for condition and exactly what is included.
Comes from a clean and smoke-free environment.
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