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Up for sale is an original, vintage 1974 "This Is Delta" Promotional & System Route Map Booklet issued by Delta Air Lines, Inc.. Published in July 1974 (Printer Code: 965203W 774), this rare piece of airline ephemera offers an incredible look at Delta's operations, executive team, and fleet during the height of the 1970s jet age.
Booklet Highlights:
• The Delta Fleet: Showcases the airline's active 1974 fleet with black-and-white profile imagery of the classic Boeing 747, Lockheed L-1011 TriStar, Douglas DC-10, Boeing 727, Douglas DC-8, and Douglas DC-9.
• Full-Color System Route Map: A vibrant, double-page fold-out route map detailing Delta’s regulated pre-deregulation domestic and international flight corridors branching from its primary Hartsfield Atlanta hub.
• Corporate History: Includes portraits and signatures of the leadership team, featuring Chairman & CEO W.T. Beebe and President David C. Garrett, Jr.
Condition Details:
• Overall Condition: Good l vintage condition.
• Interior: Complete and entirely clean. The centerfold system route map features excellent color preservation with no rips, stains, or ink markings.
• Cover: Shows standard age-related shelf wear, including some light edge toning and minor corner bumping consistent with its 50+ year age (please inspect photos carefully for exact cosmetics).
Back cover has writing.
Specifications:
• Publisher: Delta Air Lines, Inc. (Public Relations Department, Atlanta, GA)
• Year: 1974
• Format: Staple-bound multi-page promotional booklet / brochure
