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Up for your consideration is a rare, authentic 1930s Shell Oil Company "Share the Road" Promotional Lapel Pin. This premium piece of historic petroliana features Shell’s signature gold-tone pecten scallop shell silhouette. Layered over the center are vibrant enamel international maritime signal flags reading GRP, which translates universally to "Give Way" or "Yield".
Historical Context:
Launched by Shell in 1938, the "Share the Road" safety campaign was designed to combat aggressive and discourteous drivers (dubbed "Screwdrivers" by Shell marketing) who caused massive city traffic delays. Drivers joined the club, receiving shell-shaped license plate toppers and these matching lapel pins to show their pledge to yield to fellow motorists.
Details & Condition:
• Front: Exceptional condition for a pre-war emblem. The gold-tone plating remains remarkably bright with a mirror-like luster. The red, blue, and white enamel flag inlay is 100% complete with no chips, cracks, or fading.
• Back: Stamped gold-tone back featuring the traditional vintage threaded screw-back post. Please note: The matching backing screw nut is missing and not included.
• Authenticity: Guaranteed original 1930s promotional advertising piece. A spectacular, high-grade find for collectors of vintage gas station memorabilia, license toppers, and early automotive history.
Please review all high-resolution photos carefully to evaluate the exact condition.
Shipping fast and securely packaged.
