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Vintage 1967 Volkswagen "Think Small." Hardcover Promotional Book - VW Beetle
Up for sale is an original vintage promotional hardcover book titled "Think Small." published by Volkswagen of America. Created as a dealer promotional giveaway during the famous DDB "Think Small" advertising era, this book features humorous essays, stories, and cartoons about the VW Beetle by prominent 1960s writers and cartoonists including Charles Addams, William Steig, Jean Shepherd, Harry Golden, Virgil Partch, and others.
ITEM SPECIFICS:
- Title: Think Small.
- Publisher: Volkswagen of America
- Era: 1960s (c. 1967)
- Topic: Volkswagen Beetle / Automotive Humor & Cartoons / Advertising Ephemera
- Featured Contributors: Charles Addams, Jean Shepherd, William Steig, George Price, Virgil Partch, Roger Price, Charles Saxon, H. Allen Smith
- Format: Hardcover Landscape Booklet
- Original/Reproduction: Original
CONDITION DETAILS:
- Cover shows moderate to heavy cosmetic surface wear, scuffing, age-staining, and wear along the spine edges (see photos).
- Spine is intact and bound; inner pages are complete and clean with crisp illustrations.
- No loose or missing pages. Please review all high-resolution photos for exact cosmetic condition.
