U.S. WWII Marvels Mild Cigarettes Poster Wartime Ad \"Worth Crowing About\" Litho For Sale

Wartime Marvels Cigarettes Advertisement Sign Featuring Female Officer

Original Item. This is a cropped image of the litho print on cardboard advertising sign for Marvels cigarettes . It was repurposed, with a cropped image of landscape on the back.

The sign, which measures approximately 22” x 9”, features an image of a female Emergency Service Volunteer wearing possibly Naval Reserve Blue Service Dress uniform, an open pack of Marvels mild cigarettes to her left. Our research shows that her outfit is a very similar to

US Navy WAVES uniform, but we are not sure if she indeed represents women at sea.

The slogans on the sign

“Worth Crowing About ” / “A Fre()h CIGARETTE MAKES A BETTER SMOKE”

A lovely example of a hard to find advertisement piece.

The condition is quite nice. There is a damage from nails on the sides, stain, scuffs, scratches, general surface wear.

\"Women Accepted for Volunteer Emergency Service “WAVES” was the US Naval Reserve Women’s branch established on July 21, 1942. The branch was established to replace men stationed ashore to provide more sea duty sailors and officers. By the end of 1942, there were 770 WAVES Officers and 3,109 enlisted. In 1945 these numbers had grown to 8,475 officers and 73,816 enlisted. Following the War, many WAVES were demobilized, however the Women’s Armed Services Integration Act in 1948 was signed into law allowing women to serve in the regular Navy. The term WAVES continued in usage for Navy women until the 1970’s. The WAVES uniforms were custom designed by Mainbocher, the famous New York fashion house. The uniforms included a white style uniform, a seersucker version with gray and white stripes, and a blue version.\"