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Step back into a bygone era with this whimsical and charming advertisement for AETNA Insured Hats by Lee, illustrated by the notable Robert O. Reid. This vibrant piece of history, with its playful illustration and witticism, “Well, anyway, my hat’s insured!”, reflects the lighthearted optimism of the period’s marketing.
Capturing a moment of surprise and humor, the image portrays a gentleman and a lady, presumably after a bicycle mishap, with the man’s hat comically suspended in mid-air. Reid’s artwork, with its soft colors and expressive characters, is a testament to the era’s illustrative style, blending fashion with a sense of narrative that engages and delights the viewer.
As a slice of Americana, this advertisement is not only a nod to the insurance and fashion industries of the past but also a collectible artwork in its own right. It’s perfect for enthusiasts of vintage advertising, Americana memorabilia, and illustration art.
Details:
• Artist: Robert O. Reid
• Brand: AETNA by Lee
• Era: Early to mid-20th Century
• Condition: Consistent with age and use. Please see photos for detail.
This piece offers a rare glimpse into the past, with a humorous take on the fashion sensibilities and marketing genius of the time, making it an exceptional find for collectors.
