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As seen in the photos, this coupon has some damage front and back but still in readable and collectible condition.
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From Curio.com:
Obak cigarettes were a famously popular brand produced by the American Tobacco Company, specifically targeted toward the Pacific Coast and Northwestern markets during the early twentieth century. To foster brand loyalty and encourage repeat purchases, tobacco manufacturers frequently included redemption coupons and advertisements for premium catalogues inside their cigarette packaging. Smokers could collect these certificates and redeem them for a wide array of household goods, novelties, and personal items listed in the company's mail-order catalogues.
>These paper premiums were manufactured in large quantities to accompany the massive distribution of tobacco products, yet very few survived in clean condition due to their ephemeral nature and the likelihood of being discarded upon redemption. The specific inclusion of expiration dates, such as the mid-1917 deadline seen here, helps historians track the precise promotional campaigns and operational timelines of regional tobacco marketing during the First World War era. Today, ephemera collectors prize these surviving coupons and catalogue requests as tangible artifacts of early twentieth-century advertising history.
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