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Step back into the Roaring Twenties with this fascinating, fully authentic 1928 "Federal Gift Book" prize premium catalog, issued by the Federal Mail Order Corp. of Broadway, New York. This pocket-sized piece of retail history shows how independent sales agents—often children or neighborhood clubs—earned high-quality merchandise by selling American chocolates.
The booklet is a treasure trove of late-1920s pop culture, most notably featuring the iconic 17" Ideal "Flossie Flirt" composition doll, complete with descriptions of her walking, talking, and "mischievous flirting" eye mechanisms. It also showcases classic Art Deco ladies' wristwatches, men's strap watches, jazz-age sweaters, and many other items.
Remarkably, the interior remains complete with its original sheet of colorful Art Deco "pull" coupons and the original brown paper mail-in order envelope tucked inside. It is a fantastic addition for collectors of antique dolls, vintage advertisements, or 1920s New York fashion ephemera.
Measures Approximately 7" x 4"
Condition :
Displays a natural, warm discoloration from its almost 100-year-old age. The top right corner has a very small dog-eared bend. There is a small area on the bottom front cover where paper has been torn or removed, affecting some of the decorative border text, though the overall imagery and historical information remain clear and highly legible. Complete with tight binding and intact interior pages.
