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Rare original 1958 Foster and Kleiser Company photographic advertising archive/display, consisting of three large presentation boards containing photographs of painted outdoor billboards.
The boards showcase period advertising campaigns produced/executed by Foster and Kleiser, one of the major historic outdoor advertising companies on the West Coast.
Featured advertising includes:
* Falstaff Beer / Falstaff Brewing Corporation
* Chevron Gasolines
* Libby’s Pineapple
* KFRC 610 Radio
* Multiple different mid-century billboard designs
* Period automobiles, architecture and streetscapes visible in several photographs
One board is prominently marked:
“Painted Bulletins… executed for FOSTER and KLEISER”
The reverse markings include:
“Photographic Department – Foster and Kleiser Company – San Francisco”
One of the photographs/boards also bears a clearly visible JUN 27 1958 date stamp.
These appear to have been assembled as a professional company presentation, reference, or advertising portfolio showing actual Foster and Kleiser billboard installations. The photographs are mounted individually into the black presentation boards rather than simply being modern reproductions of advertising artwork.
An excellent piece for collectors of 1950s advertising, billboard history, breweriana, petroliana, Falstaff Beer, Chevron, San Francisco history, roadside Americana, commercial photography, or Foster and Kleiser memorabilia.
Included:
* 3 large Foster and Kleiser presentation/display boards
* Multiple mounted black-and-white billboard photographs
* Falstaff, Chevron, Libby’s and KFRC advertising represented
* Everything pictured is included
Please examine all photographs closely for the exact contents, markings, mounting method and overall appearance of this unusual advertising archive.
The original company markings and dated material make this an especially interesting surviving record of mid-century American outdoor advertising.
Carefully packed for shipment. I ship with confidence and take extra care when packaging unusual vintage advertising and photographic material to help ensure it arrives safely.
