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- Good shape, appears incomplete, no newspaper car illustrations. Please see all photos, thanks.This is an authentic and comprehensive 1978 Chevrolet Dealer Advertising Materials binder, an essential piece of automobilia for collectors and Chevrolet enthusiasts. This original GM publication was provided to dealerships to assist with their marketing and promotional efforts for the 1978 model year.The binder is organized into various sections, offering a deep dive into the advertising strategies of the era. Key sections include:* **Planning:** Strategies for effective advertising campaigns.
* **Newspaper:** Examples and templates for print advertisements.
* **Radio:** Guidance and scripts for radio spots.
* **Television:** Concepts and visuals for TV commercials, including a page showing a 1978 Chevrolet model in a production setup.
* **Outdoor:** Ideas for billboards and other outdoor advertising.
* **Direct Mail:** Samples and advice for direct mail campaigns.
* **Friends Magazine:** Information on advertising in Chevrolet's customer magazine.
* **Product Literature:** Details on ordering brochures and catalogs for specific models like Camaro, Monte Carlo, Malibu, Station Wagons, Corvette, Nova, Monza, Chevette, and Full Line Saver.
* **Yellow Pages:** Guidelines for directory advertising.This rare binder provides an incredible historical look at how Chevrolet cars were marketed to the American public in the late 1970s. It features actual ad copy, imagery, and strategic advice for dealers, making it a valuable resource for automotive historians, collectors of vintage advertising, and Chevrolet aficionados. The binder is in good vintage condition, showing some signs of age and use consistent with its purpose and period. Please examine all images for a detailed view of its condition and contents.
