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This bold and colorfulvintage linen postcardpromotes theDomino Club, a San Francisco cocktail lounge located at25 Trinity Place, opposite the 111 Sutter Building. Described as“An Alley Hideaway,”the Domino Club was a stylish, intimate venue featuring a lively bar scene, full restaurant service, and agallery of unforgettable oil paintings.
What truly sets this card apart is its promotion of“Gloria” of Golden Gate Exposition fame, hinting at the venue’s link to the famed1939–1940 Golden Gate International Expositionheld on Treasure Island. The card invites patrons to “Meet Gloria,” suggesting she may have been a hostess, performer, or model tied to the fair and its glamorous, modernist appeal.
📷 The front features a split-view layout with:
A richly illustrated dining room full of white tablecloths, colorful chairs, and framed art lining the walls
A lengthy, classic wood-paneled cocktail bar with stools, hanging glassware, and a glowing sign reading“Gloria”
Bold Deco-style type with the slogan:“Meet Gloria at the Domino Club”
🔎Postcard Details:
Location:25 Trinity Place, San Francisco, California
Text on Back:“Serving Luncheon and Dinner – Open ‘til 2 A.M. / A gallery of oil paintings that you will always remember.”
Publisher:Genuine Curteich-Chicago “C.T. Art-Colortone”
Code:2B-H1149 (dating the card tocirca 1942)
Condition:Excellent — vibrant colors, sharp corners, unposted and clean back
🍸Historical Context:
The Domino Club represents the golden era of post-Depression nightlife in San Francisco—a time when supper clubs, cocktail lounges, and World’s Fair nostalgia converged in urban hot spots. The Golden Gate Exposition left a major cultural imprint on the city, and many entertainers and venues proudly rode its wave of glamour and modernism well into the early 1940s.
The club’s tagline and decor reflectmid-century sophistication, designed to appeal to businessmen, tourists, and fairgoers alike. This card is both a gorgeous visual souvenir and a valuable artifact ofSan Francisco’s nightlife and entertainment history.
📬Ideal for Collectors Of:
Golden Gate International Exposition memorabilia
San Francisco bar & restaurant ephemera
Mid-century nightlife advertising
Curteich linen postcards
1940s glamour, hostess clubs, and Deco design
