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This early 20th-century advertising postcard features the famous Heinz Ocean Pier in Atlantic City, NJ. The front includes a color lithograph of the pier extending into the ocean, bustling with beachgoers, and an inset image of the "Sun Parlor."
• Prominent Branding: Features the iconic "Heinz 57 Varieties" logo in the corners and text for the "Permanent Exhibit."
• Pier Details: Text indicates the pier extends "600 feet into the ocean."
• Era: Divided Back (c. 1907-1915).
• Design: Ornate gold-toned border with "Heinz" pickles in the corners.
Condition
• Overall: Fair to Good vintage condition.
• Front: There is noticeable surface wear and small white chips/scuffs, particularly along the top ornate border. The corners show moderate bumping and wear.
• Back: Unposted and unused. Shows general age-related toning/darkening and light spotting throughout. There is a dark smudge or cancellation-style mark over the "Address Only" text at the bottom left.