Hickey-Freeman Wm. S. Mest Reading PA Vintage Matchbook Cover 1940s-50s For Sale

This vintage matchbook cover advertises Hickey-Freeman Customized Clothes, sold by Wm. S. Mest and Croll & Keck, located at 622 Penn St. in Reading, Pennsylvania. Dating from the 1940s-1950s, it features a classic two-color design in red and silver/grey with a black logo depicting a hand sewing, indicative of its tailoring theme. The cover is in good vintage condition with some wear and creasing, and the striker is present but no matches remain. It was manufactured by The Diamond Match Co. N.Y.C.