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Extremely rare original c.1924–1925 panoramic photograph of the International Business Machines Corp. office on the Atlantic City Boardwalk — one of the earliest known street-level IBM storefront images. I could not locate another example online with the iconic “Minutes Saved” clock.
This is a true early IBM artifact from the years immediately after the 1924 name change from C-T-R to IBM, making it a key piece for collectors of early American technology and business history.
The photograph shows a large group assembled in front of the IBM office, with surrounding Boardwalk architecture visible in sharp detail. A great bonus is the presence of Taber’s Toyland, clearly seen on the right side of the image — a famous Atlantic City Boardwalk landmark of the era.
Details
Original panoramic silver-gelatin photograph
Date: 1924–1925
Subject: IBM’s first Atlantic City sales office
Visible size before framing: approx. 10\" x 36\"
Framed size: approx. 16\" x 42\"
Professionally framed and matted
Excellent display presence
Rare early IBM signage including the “Minutes Saved” clock
Condition
The photograph presents beautifully as framed. Some age-typical wear is present, including several creases and a 1–2\" tear near the bottom left, plus a smaller tear on the right edge (see photos). These do not significantly detract when displayed.
Why This Photograph Is Important
Early IBM photographs — especially storefronts — are scarce, and panoramic examples are vanishingly rare. This is one of the earliest public-facing uses of the IBM name ever captured on film. A centerpiece for any IBM, technology, Atlantic City, or early American business collection.
