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Vintage 1980s Pepsi-Cola China Launch Lapel Pin - Simplified Chinese Logo Epoxy Badge
Item Overview
An authentic c. 1980s–1990s Pepsi-Cola promotional lapel pin produced for the Mainland Chinese market. This piece dates to the era following Pepsi's historic entry into China (the Shenzhen bottling plant opened in 1981), making it a significant piece of modern global corporate history.
The front features the classic 1973–1987 Pepsi Globe logo alongside the official brand name in Simplified Chinese characters (百事可乐 - Bǎi Shì Kě Lè), which translates phonetically while carrying the positive meaning "everything yields happiness."
Specifications & Identification
Manufacturer / Brand: PepsiCo
Era: Circa 1980s – Early 1990s
Region of Origin: Mainland China (indicated by Simplified Chinese typography 百事可乐)
Design Type: Rectangular printed dome pin with gold-tone backing
Construction: Stamped base metal with a clear epoxy/resin protective coat (epoxy dome finish) over printed graphic graphics
Attachment: Original center post with gold-tone butterfly clutch back included
Dimensions:
Width: 27 mm (~1.06 in)
Height: 17 mm (~0.67 in)
Detailed Condition Report
Obverse (Front): Very Good vintage condition. Colors remain vibrant with zero sun-fading. Surface exhibits light micro-scratches visible only under direct focal lighting, consistent with standard age and handling. Resin dome remains clear with no ambering or clouding.
Reverse (Back): Solid metal base shows age-appropriate minor surface oxidation/patina and fine scuffs. Pin post is straight and rigid; butterfly clasp functions securely.
Collector Value Notes
This item is ideal for collectors of:
1. Advertising & Soda Memorabilia: Focus on foreign-market PepsiCo marketing collateral.
2. Vintage Pinback Badges: Epoxy dome international corporate pins.
3. Sino-American Cultural Exchange: Artifacts representing Western brand expansions into China during the post-1979 reform and opening-up era.
🔸 A very nice collectible item – rare and in great vintage condition!
📸 Please review all photos carefully, as they are an important part of the description.
❓Feel free to ask any questions before purchasing!
🌍 Worldwide shipping – dispatched from the European Union.
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⚠️ Please note: This is a used vintage item, so minor signs of age, wear, or small imperfections may be present.
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