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Brand/Publisher: Motel 6, Inc.; 51 Hitchcock Way, Santa Barbara, California 93105, USA.
Item: Vintage 1981 "Be My Guest!" Motel 6 nationwide directory booklet effective January 1, 1981, promoting the chain as "The Economy Leader Nationwide" and listing motel locations across the United States.
Front and back covers feature a colorful cartoon map of the United States with Motel 6 highway sign artwork, $11.95 single room rate callouts, driving-route graphics, and slogans including "Be My Guest!" and "Look for these signs and save!" plus copy advertising nationwide year-round low rates.
Interior opening spread presents exterior and room photographs alongside the room rate schedule effective January 1, 1981, noting $11.95 for one person, $15.95 for two persons, and $18.95 for up to four persons, optional T.V. at 75ยข a day, and descriptive text on amenities such as air-conditioning and swimming pools.
Subsequent pages provide a state-by-state directory index of Motel 6 locations, detailed reservation instructions with a mail-in reservation request form, city maps and driving directions for individual motels, and a "6 Things to Remember When Traveling the Motel 6 Way" section outlining rates, call-ahead reservation service, payment policy, and refund information.
Additional content includes a recruitment page titled "Motel 6 Is Looking for Managers" with a detachable information coupon and a blue Motel 6 Travel Bureau section promoting worldwide travel arrangements to Hawaii, Mexico, and cruise destinations, illustrated with photographs and a mail-in information request card.
Format and appearance: staple-bound illustrated travel directory booklet printed in color and black-and-white on white paper stock, representative of early-1980s American roadside motel and tourism advertising ephemera.
Notes: Suitable for collections of Motel 6 memorabilia, budget lodging history, U.S. highway travel ephemera, and 1980s hotel and advertising design.
