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This vintage chrome-era postcard features a vibrant view of Gummo\'s Motel, located in Haines City, Florida. The image highlights the classic mid-century roadside architecture, complete with a prominent green neon \'MOTEL\' sign and lush tropical landscaping featuring palm trees and manicured shrubbery. The motel advertised modern amenities of the time, including electric heat, air conditioning, and televisions, making it a quintessential stop for travelers navigating the sunshine state during the peak of the American road trip era.Produced using the \'New Color Card Technique\' by R. A. Lasater of Apopka, Florida, this postcard captures the bright, saturated colors typical of the 1950s and 1960s. The back of the card provides fascinating historical context, noting its location near the junction of U.S. 27 and Interstate 4, and identifying Marjorie Gummo as the owner and manager. This is a fantastic collectible for those interested in Floridiana, vintage hospitality history, or mid-century modern neon signage.Condition: Please see photos for condition.
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