Vintage Levis Mountain Sears Pinback Button Large 4 Inch 1970s Denim Promo Pin For Sale

Vintage 1970s "Come to the Levi's Mountain at Sears!" Large 4" Promo Pinback Button

Up for sale is a highly collectible, oversized 4-inch vintage promotional pinback button from a classic 1970s retail collaboration: "Come to the Levi's Mountain at Sears!"

This clever marketing piece features a striking blue-and-white graphic that appears to show a snowy mountain range at first glance. Upon closer inspection, the "mountains" are actually the snow-covered knees of someone wearing a pair of classic Levi's denim jeans! This large button was worn by store employees or distributed as a promotional giveaway to advertise the massive denim departments ("Levi's Mountains") inside Sears stores during the peak of the 1970s denim boom.

Item Specifics:

- Brand Collaboration: Levi Strauss & Co. / Sears, Roebuck and Co.

- Era: 1970s

- Type: Oversized celluloid promotional advertising pinback button

- Slogan: "COME TO THE LEVI'S MOUNTAIN AT SEARS!"

- Graphic Motif: Abstract illusion of a snow-covered denim mountain peak

- Size: Large 4 inches in diameter (verified with tape measure)

Condition Note (Please Read):

- Front Face: Beautiful vintage condition. The white background remains surprisingly bright, and the iconic blue graphic is bold and crisp. The protective celluloid coating is smooth and intact with only minor light surface scuffs from handling over the decades.

- Reverse Side: The unpainted tin/steel backshell has a distinct, authentic dark patch of surface oxidation/rust directly under the pin mechanism, as pictured. The heavy-duty spring pin itself is completely intact, stable, and functions perfectly.

Please inspect all high-resolution photos carefully to evaluate the exact cosmetic state and backplate patina before purchasing. Ships securely padded in multiple layers of bubble wrap inside a rigid cardboard box to prevent any crushing or denting during delivery.