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Brand/Publisher: Verkehrsamt Mayrhofen (tourist office), Zillertal, Tyrol, Austria.
Item: Original vintage fold-out tourism brochure promoting Mayrhofen in the Zillertal valley of Tyrol, Austria, produced for the local tourist office and illustrated with full-color photographs of alpine scenery, recreational facilities, and traditional culture.
Front cover on bright blue stock features a stylized mid-century illustration of a leaping skier or dancer in Tyrolean dress set against a snow-capped peak and white daisies, with the bold title "MAYRHOFEN" at the top and a yellow panel at the bottom reading "Zillertal Tyrol."
One interior side opens to a panoramic aerial photograph of Mayrhofen and the surrounding Zillertal mountains, bordered by additional color views including a cable car rising above the valley, a high alpine lake, a forest swimming pool scene labeled "Schwimmbad," the "Stillupgrund Wasserfall," tennis courts, and an outdoor café terrace.
A small schematic location map near the center situates Mayrhofen in relation to nearby Tyrolean towns and transport routes, helping visitors orient the resort within Austria and the wider Alpine region.
The reverse side presents another large terrace scene captioned "Sonnenterrasse – Bergrestaurant Penkenbahn" along with photographs of chairlifts high above the valley, traditional costume parades, and dramatic mountain vistas, with further captions such as "Marienbrunnen," "Berliner Hütte mit Moeseler," and "Schuhplattler."
An interior white panel headed "MAYRHOFEN Zillertal – Tyrol – Austria" introduces the resort with a portrait of children in regional dress, while a credit block below lists the Verkehrsamt Mayrhofen and photographers and notes that the brochure was printed in Austria.
Format and appearance: Large fold-out paper brochure printed in full color on both sides of lightweight glossy stock, folding down to a tall, narrow format suitable for mailing or display in travel agency racks and opening to a wide multi-panel layout that functions as both pictorial guide and wall display.
Notes: Classic mid-twentieth-century Austrian alpine tourism ephemera from the Zillertal region, ideal for collectors of Tyrol travel brochures, European ski resort history, and vintage mountain photography.
