When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the eBay Partner Network.
Here is an unusual piece of vintage firearms-industry advertising memorabilia: an original-style Millett Sights dealer counter/display stand promoting the company’s Blaze Orange Front Sights.
This approximately 12” x 12” x 15” display was designed to catch customers’ attention at the gun-shop counter with the invitation:
“Pick It Up — Take a Look”
The large advertising backboard features the classic Millett Sights logo and promotes:
“New Blaze Orange Front Sights for Revolvers • Shotguns • Rifles”
The board illustrates various Millett Series 100 sight applications and references well-known firearm manufacturers/models including Ruger, Colt, Smith & Wesson, Browning Hi-Power, Beretta, Heckler & Koch and others.
Mounted to the wooden base are three tethered demonstration/display pieces designed to showcase different sight configurations. These appear to be non-functional dealer demonstration/mock-up pieces associated with the advertising display rather than operational firearms.
The center demonstrator includes multiple sight examples, including the distinctive orange front sight, and carries advertising text directing customers to select the right Millett sights for their firearm.
For the collector, this is much more interesting than a loose piece of advertising. The combination of the original graphic backboard, wooden counter base, three tethered demonstrators and period Millett branding makes it an impressive display piece for a collection of vintage sporting-goods or gun-shop advertising.
⸻
📏 Approximate Measurements
12” wide x 12” deep x 15” tall
⸻
⭐ Highlights
* Vintage Millett Sights advertising display
* Dealer / gun-shop counter display
* Promotes Blaze Orange Front Sights
* “Pick It Up — Take a Look” advertising slogan
* Large Millett bullseye/logo graphic
* Advertising for revolvers, shotguns and rifles
* Three tethered demonstration/display pieces
* Multiple demonstration sight configurations
* Blaze-orange sight example
* Wooden display base
* Vintage sporting-goods advertising
* Excellent collector conversation/display piece
* Approx. 12” x 12” x 15”
* Actual item shown in photographs
Display Board References Include
Ruger • Colt • Smith & Wesson • Browning Hi-Power • Beretta • Heckler & Koch and additional applications.
⸻
Condition Description
Pre-owned vintage condition with visible age and display wear.
This piece appears to have served its original purpose as a dealer/store display and consequently shows cosmetic wear consistent with age, handling and prolonged display.
The advertising board exhibits discoloration/toning, spotting, marks, edge and corner wear and other age-related imperfections. The base and demonstration pieces also show surface wear, scratches, scuffs and finish wear.
The tethering chains remain present on the demonstration pieces.
We have intentionally not restored or refinished the display, as collectors of vintage advertising often prefer original character and patina.
Please enlarge and carefully examine all photographs. They show the actual item being offered and form an important part of the condition description.
⸻
🔎 Algorithm-Rich Search Description
Vintage Millett Sights dealer counter display featuring Blaze Orange Front Sight advertising with three tethered firearm-shaped sight demonstration models. Original-style gun shop point-of-sale advertising display with wooden countertop base, large Millett Sights bullseye advertising backboard, Series 100 sight illustrations and references to Ruger, Colt, Smith & Wesson, Browning Hi-Power, Beretta and Heckler & Koch applications. Rare sporting goods store advertising collectible ideal for vintage gun shop memorabilia, firearms-industry advertising, shooting sports history, dealer displays and Millett collectors.
⸻
🔍 SEO Keywords
Millett Sights, vintage Millett Sights, Millett sight display, Millett dealer display, vintage gun shop advertising, gun store display, firearms advertising memorabilia, sporting goods advertising, dealer counter display, point of sale display, POS advertising display, vintage sight advertising, Blaze Orange front sight, Millett Series 100, shooting sports memorabilia, gunsmith shop decor, vintage sporting goods display, firearm industry advertising, target shooting memorabilia, revolver sight display, pistol sight advertising, rifle sight advertising, shotgun sight advertising, Ruger advertising, Smith Wesson advertising, Colt advertising, Browning advertising, Beretta advertising, Heckler Koch advertising, vintage counter display, gun shop collectible, Millett memorabilia
⸻
😂 Humorous Description
Back when a cardboard QR code wasn’t enough to sell something, the folks at Millett apparently decided:
“Put three demonstration guns on chains and tell everybody to PICK IT UP.”
Now that’s point-of-sale advertising. 😂
No touchscreen.
No Bluetooth.
No app required.
Just a giant bullseye, three chained demonstrators and a very confident:
“Pick It Up — Take a Look.”
It’s exactly the sort of wonderfully overbuilt vintage advertising display that makes modern countertop signs look painfully boring.
⸻
🏷️ Suggested Item Specifics
Brand: Millett
Type: Dealer / Counter Advertising Display
Original/Reproduction: Original vintage display, if seller can verify
Theme: Shooting Sports / Sporting Goods
Advertising Type: Point of Sale / Dealer Display
Material: Wood / Cardboard or Fiberboard / Mixed Materials
Color: Blue / Cream / Brown / Black
Features: Three Tethered Demonstration Pieces
Size: Approx. 12” x 12” x 15”
Condition: Pre-Owned / Vintage
Department: Advertising Collectibles
