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Postcard featuring theConn Hardware and Furniture Companyin Stuttgart, Arkansas. The front shows the company’s multi-story storefront with striped awnings and signage reading“Quality Conn Hardware.”Text alongside the image reads“In the Heart of the Rice Belt With Furnishings for Home and Farm,”connecting the business directly with Stuttgart’s agricultural community.
The reverse identifies the business asConn Hardware and Furniture Company, Stuttgart, Arkansas, with the advertising statement“Largest and Best Hardware and Furniture Store in Stuttgart.”This is a particularly interesting example of a locally issued business advertising postcard, combining commercial history, architecture, and Arkansas regional history.
Postcard Details:
Location: Stuttgart, Arkansas
Business: Conn Hardware and Furniture Company
Subject: Hardware and furniture store / commercial storefront
Advertising theme: Furnishings for home and farm
Regional reference: “In the Heart of the Rice Made only by Mid-West Map Co., Aurora, Missouri, as stated on the reverse
Back: Divided back
Postally used: Yes
Postmark: Stuttgart, Arkansas, March 31, 1938, 8:00 PM
Stamp: Green 1-cent United States postage stamp
Handwritten message and address on reverse
Postcard type: Color commercial advertising postcard
Series number: No series number visible
Embossing: No embossing apparent from the images
Printing method: Not specifically identified on the postcard; the front has a textured color reproduction appearance, so no specific printing process is attributed without further documentation
The1938 Stuttgart postmarkprovides a verifiable date for the card’s postal use. Its imagery documents a period commercial building and a business serving both households and farms in Stuttgart, while the prominent “Rice Belt” wording reflects the agricultural identity being promoted by the business at the time.
This postcard has crossover collector interest for those seekingStuttgart and Arkansas local history, hardware and furniture stores, advertising postcards, historic storefronts, agricultural and rice-related history, commercial architecture, and postal history.Advertising postcards for individual local businesses can also be appealing because they preserve businesses, signs, buildings, and streetscapes that may have changed or disappeared over time.
Condition:
Postally used postcard with age-related wear. Visible edge and corner wear, surface toning/soiling, and handling wear are present. The reverse has handwritten correspondence and address information, postal cancellation, original postage stamp, and a handwritten “15-” notation near the upper edge. Please review the provided images for the complete condition.
Please use ’smagnifier/zoom featureto closely inspect the postcard for edge wear, corner wear, creases, surface issues, writing, stains or discoloration, paper loss, album residue, and any other imperfections that may not be immediately apparent in the photographs. The front and back images are an important part of the condition description.